Furkids Animal Rescue and Shelters, an animal rescue organization and group of no-kill shelters headquartered in Atlanta, Georgia, has proved that you don’t need a big budget to create a marketing masterpiece.
The video, called “Kitty Kommercial,” features native Atlantan Paul Preston trying to get cats adopted like a used car salesman.
Some of the hilarious highlights include a self-cleaning cat, a woman pretending to be one those creepy inflatable tube men often seen at dealerships, and a Sarah McLachlan cover at the “tail” end, which spoofs her British Columbia Society for the Prevention of Cruelty to Animals ads.
Preston performing like a used car salesman to get the cats adopted brings lots of LMAO moments, but surprisingly, he’s no comedian, but a contractor with a rental property management company, who just happens to be really funny.
Preston’s sister, a volunteer at the shelter, came up with the idea and thought her brother would be ideal as the star.
The entire video was completely improvised at one of Furkids’ facilities and was shot in only about 30 minutes. They also noted that the cost “in the ballpark of a couple cans of cat food for the cat stars.”